NEW FORMAT BEAUTY DEPARTMENT
San Antonio, Texas
This new beauty format, the first of its kind for the retailer, has an elevated shopping experience and redefines how customers shop beauty and personal care. The department has an expanded selection of popular brands and features an experienced, dedicated team of trained Beauty Advisors.
"Beauty By H-E-B provides that oasis within a store where the customer can pamper themselves. We've created a destination within the store where a talented team of Beauty Advisors will help customers pick out the perfect items that lend themsleves to the creation of new beauty rituals." Tracy Bliss, Retail Director.
Designed with the customer experience in mind, the format is an interactive space allowing customers to shop their favorite brands, as well as test and experiment with everything. Throughout the department are digital screens which provide informational videos, bright tester stations with mirrors and a voice activated screen where customers can take photos to share on social media.